About Us

Making Comparisons Transparent

We're on a mission to make product and service comparisons transparent, accurate, and accessible for everyone.

Our Story

Why We Started

We love comparison sites, but customers are primarily making decisions based on price rather than coverage. Many sites state that the customer should read the policy wording to ensure that the policy meets their needs, whilst knowing that the majority of customers never do so.

Are customers being mis-sold policies which only comes to fruition at a later date that ends in disappointment? For example, in the insurance industry we want to avoid the heartache for the thousands of people each year that attempt to claim only to discover that they don't have adequate cover.

Small Print Compare is built on a strong foundation of values, and we strive to add value to the industries in which we work.

Our Purpose

Our Mission

Our mission is to make it easier for customers to compare and make informed buying decisions, whilst helping sellers to ensure the customer's needs and wants are met.

At Small Print Compare we think buying any given product or service should be clear...

Everything should be black and white — we don't like grey areas.

What We Believe

Our Values

Transparency

We believe in making complex information clear and accessible to everyone

Customer Focus

Everything we do is designed to improve the customer buying experience

Innovation

We're committed to finding new ways to solve old problems in the financial services industry

Integrity

We build solutions on a strong foundation of ethical business practices

Legal Information

Company Information

Company Name Small Print Compare Limited
Company Number 15500191
Registered Office 302B Liverpool Road, Birkdale, Southport, PR8 4PW
Founded 2024
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Get in touch to discover how Small Print Compare can transform your business